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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
94
Virales Marketing
94
Consumer behaviour
67
Konsumentenverhalten
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Social Web
43
Social web
43
Internet marketing
39
Online-Marketing
39
Online retailing
17
Online-Handel
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Beziehungsmarketing
15
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Brand management
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Markenführung
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Brand image
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Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Werbewirkung
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Word-of-mouth marketing
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Personalization
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Personalisierung
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Markenartikel
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Aksehirli, Zeynep
1
Bowman, Douglas
1
East, Robert
1
Hammond, Kathy
1
Huang, Li
1
Hudson, Simon
1
Humphrey, William F. <Jr.>
1
Ko, Eunhee Emily
1
Lackman, Andrew
1
Laverie, Debra A.
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Lomax, Wendy
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Madden, Thomas Justin
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Pauwels, Koen
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Rinaldo, Shannon B.
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Roth, Martin S.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Cogent business & management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product & brand management
13
Journal of business research : JBR
10
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
6
Electronic word of mouth as a promotional technique : new insights from social media
5
International journal of hospitality management
4
Journal of marketing communications
4
Psychology & marketing
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Technological forecasting & social change : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asian journal of business and accounting : AJBA
1
Emerald gems
1
Ethics, social responsibility and sustainability in marketing
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
HRM and marketing orientation in the new era
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics
1
International journal of business and emerging markets : IJBEM
1
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ECONIS (ZBW)
5
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
3
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
4
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
5
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
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