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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of internet commerce"
~person:"Petrescu, Maria"
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Petrescu, Maria
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Cogent business & management
Journal of internet commerce
Journal of retailing and consumer services
2
Digital and social media marketing and advertising collection
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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2
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
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