Viral advertising : definitional review and synthesis
Maria Petrescu; Pradeep Korgaonkar
| Year of publication: |
2011
|
|---|---|
| Authors: | Petrescu, Maria ; Korgaonkar, Pradeep |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 10.2011, 1/4, p. 208-226
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Bibliometrie | Bibliometrics | Definition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009485810