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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Social networking sites"
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Search: subject_exact:"Empfehlungsmarketing"
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Social networking sites
Viral marketing
71
Virales Marketing
71
Consumer behaviour
45
Konsumentenverhalten
45
Social Web
45
Social web
45
Internet marketing
35
Online-Marketing
35
Brand management
12
Markenführung
12
Online retailing
12
Online-Handel
12
Advertising effects
10
Brand image
10
Markenimage
10
Werbewirkung
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Brand
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Advertising
8
Internet
8
Markenartikel
8
Werbung
8
Word-of-mouth marketing
8
Personalization
6
Digital media
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Jugendliche
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Personalisierung
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Social network
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Soziales Netzwerk
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Youth
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Beziehungsmarketing
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Digitale Medien
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Mobile Marketing
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Mobile marketing
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Relationship marketing
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Social media
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Social media marketing
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Social relations
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Altobello, Suzanne A.
1
Barzoki, Ali Shaemi
1
Coker, Kesha K.
1
Esfidani, Mohammad Rahim
1
Gong, Wen
1
Kaur, Balpreet
1
Kumar, Arvind
1
Kunja, Sambashiva Rao
1
Li, Zhan G.
1
Mortazavi, Marjan
1
Paul, Justin
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Pinho, José Carlos
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Rao, Bramhani
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Sharma, Rishi R.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the quarterly review of marketing communications
Young consumers : insight and ideas for responsible marketers
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Business horizons
1
Electronic markets : the international journal on networked business
1
Future Business Journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Service business
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
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1
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
2
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
3
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
4
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
5
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
6
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
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