The role of disclosure of social shopping rewards in social buzz
Kesha K. Coker and Suzanne A. Altobello
| Year of publication: |
2016
|
|---|---|
| Authors: | Coker, Kesha K. ; Altobello, Suzanne A. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 4, p. 321-337
|
| Subject: | Social media marketing | Social networking sites | Word-of-mouth marketing | Marketing ethics | Social shopping rewards | Social buzz | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2016-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639164