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isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Moorthi, Y. L. R."
~person:"Yancey, Scott"
~subject:"Mobile Business"
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Mobile Business
Mobile business
3
Consumer behaviour
2
Konsumentenverhalten
2
Kundenbindungsprogramm
2
Loyalty program
2
USA
2
United States
2
Consumer behavior
1
Data protection
1
Datenschutz
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Fast Food
1
Fast food
1
Human-computer interaction
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
1
M-commerce
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Marketing management
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Marketingmanagement
1
Online retailing
1
Online-Handel
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Product information
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Produktinformation
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Structural equation model
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Structural equation modelling
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Strukturgleichungsmodell
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Technology readiness
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perceived ubiquity
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Moorthi, Y. L. R.
Yancey, Scott
Banerjee, Syagnik
2
Ha, Young
2
Im, Hyunjoo
2
Bacile, Todd J.
1
Banerjee, Sy
1
Chiu, Hung-Chang
1
Dholakia, Ruby R.
1
Goldsmith, Ronald E.
1
Hsieh, Yi-Ching
1
Jhu, Shu-Jie
1
Kim, Jung-Hwan
1
Kim, Minjeong
1
McDowell, Danielle
1
Park, Minjung
1
Poddar, Amit
1
Rodriguez, Michael
1
Roy, Subhadip
1
Tang, Yun-Chia
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Trainor, Kevin
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Yin, Chin-Ching
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Yoo, Jungmin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
2
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
3
Enhancing mobile coupon redemption in fast food campaigns
Banerjee, Sy
;
Yancey, Scott
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 97-110
Persistent link: https://www.econbiz.de/10003991296
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