Enhancing mobile coupon redemption in fast food campaigns
Sy Banerjee; Scott Yancey
| Year of publication: |
2010
|
|---|---|
| Authors: | Banerjee, Sy ; Yancey, Scott |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 4.2010, 2, p. 97-110
|
| Subject: | Direktmarketing | Direct marketing | Mobile Business | Mobile business | Kundenbindungsprogramm | Loyalty program | Fast Food | Fast food | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991296