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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Gauri, Dinesh Kumar"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
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Einzelhandelspreis
Rebate
Discounter
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Discounters
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Promotional discounts
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Sales promotion
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Store flyers
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Gauri, Dinesh Kumar
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
The journal of personal selling & sales management : JPSSM
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
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