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isPartOf:"Journal of retailing"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~person:"Kachersky, Luke"
~subject:"Einzelhandelspreis"
~subject:"Rebate"
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Journal of retailing
Journal of marketing channels : ... distribution systems, strategy, and management
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Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
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