Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Luke Kachersky
| Year of publication: |
2011
|
|---|---|
| Authors: | Kachersky, Luke |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 4, p. 479-488
|
| Subject: | Einzelhandelspreis | Retail price | Markenimage | Brand image | Verpackung | Packaging | Produktinformation | Product information | Verkaufsförderung | Sales promotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009423194