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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~person:"Aydınoğlu, Nilüfer Z."
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Aydınoğlu, Nilüfer Z.
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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