The power of consumption-imagery in communicating retail-store deals
Nilüfer Z. Aydınoğlu, Aradhna Krishna
| Year of publication: |
2019
|
|---|---|
| Authors: | Aydınoğlu, Nilüfer Z. ; Krishna, Aradhna |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 116-127
|
| Subject: | Associative cues | Cognitive load | Consumption-imagery | Price promotions | Verbal communications | Kommunikation | Communication | Kognition | Cognition | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.10.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012154081