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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~subject:"Food retailing"
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Search: subject_exact:"Consumer promotion"
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Food retailing
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
25
Konsumentenverhalten
25
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
6
United States
6
Brand image
5
Markenimage
5
Advertising effects
4
Ladengestaltung
4
Lebensmitteleinzelhandel
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Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
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Werbewirkung
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Advertising
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
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Internet marketing
3
Kundenbindungsprogramm
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Loyalty program
3
Markenführung
3
Online-Marketing
3
Price promotions
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Pricing
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Promotions
3
Theorie
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Breugelmans, Els
1
Brečić, Ružica
1
Campo, Katia
1
Capizzani, Mario
1
Gijsbrechts, Els
1
González, Jorge
1
Gorton, Matthew
1
Haans, Hans
1
Osuna, Ignacio
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Panzone, Luca A.
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Journal of retailing and consumer services
6
American journal of agricultural economics
3
Journal of marketing
3
The international review of retail, distribution and consumer research
3
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of agricultural & food industrial organization
2
Schriften zum europäischen Management
2
A. E. Res.
1
A.E. Res. / Cornell University, Department of Agricultural Economics, Cornell University Experiment Station ; New York State College of Agriculture and Life Sciences
1
Channel strategies and marketing mix in a connected world
1
Co-operative college papers
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Forschen und Wissen / Wirtschaftswissenschaften
1
Gießener Schriften zur Agrar- und Ernährungswirtschaft
1
Health economics
1
International journal of advertising : the review of marketing communications
1
International journal of management & enterprise development : IJMED
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of agricultural economics : JAE
1
Journal of business & economics research
1
Journal of international food & agribusiness marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of targeting, measurement and analysis for marketing
1
MO
1
MSI reports : working paper series
1
Review of industrial organization : RIO
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Southern economic journal
1
Springer Gabler Research
1
SpringerLink / Bücher
1
Supply Management Research : aktuelle Forschungsergebnisse 2016
1
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ECONIS (ZBW)
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
4
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
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