Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Year of publication: |
September 2016
|
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Authors: | Breugelmans, Els ; Campo, Katia |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 333-351
|
Subject: | Multi-channel grocery shopping | Price promotions | Cross-channel promotion effects | Promotion effectiveness | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Werbewirkung | Advertising effects | Einzelhandel | Retail trade |
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