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isPartOf:"Journal of retailing"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Food retailing"
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Food retailing
Sales promotion
48
Verkaufsförderung
48
Consumer behaviour
25
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25
Preismanagement
16
Pricing strategy
16
Einzelhandel
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Breugelmans, Els
1
Brečić, Ružica
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Campo, Katia
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Capizzani, Mario
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1
González, Jorge
1
Gorton, Matthew
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Haans, Hans
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Journal of retailing
Marketing-mix strategies - product strategy and promotion strategy
Journal of retailing and consumer services
6
American journal of agricultural economics
3
Journal of marketing
3
The international review of retail, distribution and consumer research
3
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of agricultural & food industrial organization
2
Schriften zum europäischen Management
2
A. E. Res.
1
A.E. Res. / Cornell University, Department of Agricultural Economics, Cornell University Experiment Station ; New York State College of Agriculture and Life Sciences
1
Channel strategies and marketing mix in a connected world
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Co-operative college papers
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Consumer behavior analysis : (a) rational approach to consumer choice
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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Forschen und Wissen / Wirtschaftswissenschaften
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Gießener Schriften zur Agrar- und Ernährungswirtschaft
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Health economics
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International journal of advertising : the review of marketing communications
1
International journal of management & enterprise development : IJMED
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of value chain management : IJVCM
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of agricultural economics : JAE
1
Journal of business & economics research
1
Journal of international food & agribusiness marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of targeting, measurement and analysis for marketing
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MO
1
MSI reports : working paper series
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Review of industrial organization : RIO
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Southern economic journal
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Springer Gabler Research
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SpringerLink / Bücher
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Supply Management Research : aktuelle Forschungsergebnisse 2016
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
4
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
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