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isPartOf:"Journal of retailing"
~person:"Dass, Mayukh"
~person:"Levy, Michael"
~person:"Murray, Chase C."
~person:"Sloot, Laurens M."
~subject:"Consumer behaviour"
~type:"article"
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Journal of retailing
GfK marketing intelligence review : Marketingforschung für die Praxis
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
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