Why is assortment planning so difficult for retailers? : a framework and research agenda
Year of publication: |
2009
|
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Authors: | Mantrala, Murali K. ; Levy, Michael ; Kahn, Barbara E. ; Fox, Edward J. ; Gaidarev, Peter |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 1, p. 71-83
|
Subject: | Sortiment | Retail assortment | Category Management | Category management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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