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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The Cornell hospitality quarterly"
~source:"econis"
~subject:"Preismanagement"
~subject:"Pricing strategy"
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Search: subject_exact:"Kundenbindungsinstrument"
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Preismanagement
Pricing strategy
Kundenbindungsprogramm
46
Loyalty program
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Consumer behaviour
36
Konsumentenverhalten
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Beziehungsmarketing
26
Relationship marketing
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Einzelhandel
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Retail trade
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Loyalty programs
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Food retailing
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Rabatt
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Rebate
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Online-Handel
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Verkaufsförderung
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loyalty program
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Markenartikel
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Mobilkommunikation
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Hu, Xiaojian
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Journal of retailing and consumer services
The Cornell hospitality quarterly
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
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Marketing science
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NBER Working Paper
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NBER working paper series
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The journal of industrial economics
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Electronic markets : the international journal on networked business
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
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International journal of industrial organization
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Journal of hospitality marketing & management
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Marketing Science, 2013
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
1
The journal of consumer marketing
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
3
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
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