Omnichannel retailing operations with coupon promotions
Zonghuo Li, Wensheng Yang, Hyun Seung Jin, Di Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Li, Zonghuo ; Yang, Wensheng ; Jin, Hyun Seung ; Wang, Di |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-13
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| Subject: | Omnichannel retailing | Pricing | Coupon promotion | Distribution model | Channel integration | Kundenbindungsprogramm | Loyalty program | Vertriebsweg | Distribution channel | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Rabatt | Rebate | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102324 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431670