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isPartOf:"Journal of retailing and consumer services"
~person:"Alalwan, Ali Abdallah"
~person:"Cambra-Fierro, Jesús"
~person:"Fazal-e-Hasan, Syed"
~subject:"Brand management"
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Search: subject_exact:"Customer experience management"
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Brand management
Beziehungsmarketing
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Customer satisfaction
6
Kundenzufriedenheit
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Brand image
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Dienstleistungsqualität
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Alalwan, Ali Abdallah
Cambra-Fierro, Jesús
Fazal-e-Hasan, Syed
Khan, Imran
4
Hollebeek, Linda D.
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Lombart, Cindy
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Loureiro, Sandra Maria Correia
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Prentice, Catherine
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Algharabat, Raed
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Fatma, Mobin
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Islam, Jamid Ul
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Mortimer, Gary
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Park, Hyejune
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Park, Jungkun
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Rahman, Mohammad M.
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Rana, Nripendra P.
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Rubio Benito, Natalia
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Trinh, Giang
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Voola, Ranjit
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Abbes, Intissar
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Ackermann, Claire-Lise
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Adam, Nawal Abdalla
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Ahmad, Anees
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Arizal N
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Journal of retailing and consumer services
The journal of brand management : an international journal
1
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
2
The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed
;
Rana, Nripendra P.
;
Dwivedi, Yogesh Kumar
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
Saved in:
3
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
4
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
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