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isPartOf:"Journal of retailing and consumer services"
~person:"Pez, Virginie"
~subject:"Food retailing"
~subject:"Markenartikel"
~subject:"Preismanagement"
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"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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