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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Baena, Verónica"
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Brand image
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Brand love
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Baena, Verónica
Biscaia, Rui
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
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Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
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