Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Year of publication: |
2016
|
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Authors: | Baena, Verónica |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 3, p. 202-218
|
Subject: | Sports marketing | Online marketing | Strategic marketing | Brand love | Mobile marketing | Sportmarketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Mobile Marketing | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Markenimage | Brand image |
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