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isPartOf:"Journal of strategic marketing"
~accessRights:"restricted"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingkonzeption"
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Marketing
Relationship marketing
Marketing management
151
Marketingmanagement
151
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
39
Brand management
30
Markenführung
30
Firm performance
25
Unternehmenserfolg
25
market orientation
21
International marketing
18
Internationales Marketing
18
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marketing strategy
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Gilmore, Audrey
2
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1
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1
Akansha Singh
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1
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1
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Journal of strategic marketing
Journal of international marketing
Journal of retailing and consumer services
Journal of business research : JBR
80
SpringerLink / Bücher
79
Industrial marketing management : the international journal for industrial and high-tech firms
66
Springer eBook Collection
24
The journal of business & industrial marketing
21
Springer eBook Collection / Business and Economics
20
European journal of marketing : EJM
16
Journal of the Academy of Marketing Science
16
AMS review : official publication of the Academy of Marketing Science
15
Journal of business-to-business marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Business horizons
13
Journal of marketing
13
Journal of marketing communications
13
Journal of marketing management : MM
13
Journal of Islamic marketing
10
Marketing intelligence & planning
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of research in marketing and entrepreneurship
9
Lehrbuch
9
Marketing theory
9
OECD Health Statistics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Journal of Islamic marketing : JIMA
8
Journal of macromarketing
8
Journal of marketing analytics : JMA
8
Springer eBook Collection / Business and Management
8
The marketing review
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of retailing
7
The journal of product & brand management
7
EBSCOhost eBook Collection
6
International journal of islamic marketing and branding
6
International journal of wine business research : IJWBR
6
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ECONIS (ZBW)
55
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
7
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
8
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
9
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
10
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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