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isPartOf:"Journal of strategic marketing"
~accessRights:"restricted"
~person:"O'Cass, Aron"
~person:"Reid, Mike"
~subject:"Produktentwicklung"
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Produktentwicklung
Marketing management
4
Marketingmanagement
4
New product development
3
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2
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2
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emerging markets
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entrepreneurial orientation
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exploitative innovation
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first product commercialisation
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O'Cass, Aron
Reid, Mike
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Dobele, Angela R.
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Jasper, Stephen
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Lai, Po-Hsin
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Leenders, Mark A. A. M.
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O'Shannassy, Timothy
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Reimers, Vaughan
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Journal of strategic marketing
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
3
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10011580583
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