Strategic recommendations for new product adoption in the Chinese market
Year of publication: |
2020
|
---|---|
Authors: | Chao, Chih-Wei ; Reid, Mike ; Lai, Po-Hsin ; Reimers, Vaughan |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 2, p. 176-188
|
Subject: | Consumer innovativeness | emerging markets | new product adoption | vicarious learning | Innovation | China | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
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