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isPartOf:"Journal of strategic marketing"
~accessRights:"restricted"
~person:"Reid, Mike"
~subject:"Produktentwicklung"
~subject:"emerging markets"
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Produktentwicklung
emerging markets
Marketing management
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Marketingmanagement
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market vision dimensions
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market visioning competence dimensions
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new product adoption
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Reid, Mike
Ahmadi, Hormoz
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Joshi, Sharad L.
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Lai, Po-Hsin
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O'Cass, Aron
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O'Shannassy, Timothy
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Reimers, Vaughan
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Journal of strategic marketing
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Unfolding market vision quality : understanding its dimensions, drivers, and before-launch performance
Thongpravati, Onnida
;
Reid, Mike
;
Dobele, Angela R.
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 123-135
Persistent link: https://www.econbiz.de/10012202798
Saved in:
2
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
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