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isPartOf:"Journal of strategic marketing"
~isPartOf:"Business horizons"
~subject:"Marketing"
~subject:"Strategic management"
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Marketing
Strategic management
Strategisches Management
Marketing management
241
Marketingmanagement
241
Beziehungsmarketing
42
Relationship marketing
42
Consumer behaviour
34
Konsumentenverhalten
34
Firm performance
31
Unternehmenserfolg
31
Brand management
30
Markenführung
30
market orientation
27
KMU
22
SME
22
Competitive advantage
19
Wettbewerbsvorteil
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Internet marketing
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Online-Marketing
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Innovation
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Brand image
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Emerging economies
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Markenimage
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Innovationsmanagement
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marketing strategy
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Brand
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Lieferantenmanagement
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Markenartikel
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Cravens, David W.
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Lane, Nikala
3
Berthon, Pierre R.
2
Campbell, Colin L.
2
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2
Pitt, Leyland F.
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Weinstein, Art
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1
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Journal of strategic marketing
Business horizons
Journal of business research : JBR
86
SpringerLink / Bücher
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Lehrbuch
33
European journal of marketing : EJM
32
Europäische Hochschulschriften / 5
30
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Gabler Edition Wissenschaft
22
Springer eBook Collection
22
Journal of marketing
20
Journal of the Academy of Marketing Science
19
Marketing intelligence & planning
19
AMS review : official publication of the Academy of Marketing Science
18
Journal of business-to-business marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Marketing theory
14
Journal of research in marketing and entrepreneurship : JRME
13
McGraw-Hill/Irwin series in marketing
13
International marketing review
11
Journal of business strategy
11
Journal of macromarketing
11
Journal of marketing communications
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Schriften zu Marketing und Management
10
Springer eBook Collection / Business and Management
10
Cogent business & management
9
European research studies
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
International journal of business and globalisation : IJBG
8
International journal of wine business research : IJWBR
8
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ECONIS (ZBW)
59
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
3
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
4
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
5
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
6
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
7
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
8
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
9
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
10
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
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