Strategic marketing through sport for development : managing multi-stakeholder partnerships
Year of publication: |
2024
|
---|---|
Authors: | Webb, Andrew ; Orr, Krystn |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 6, p. 778-794
|
Subject: | Managing Grand Challenges | Multi-Stakeholder Partnerships | Strategic Marketing | Stakeholder | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Sportmarketing | Sports marketing |
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