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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Anees-ur-Rehman, Muhammad"
~person:"Feng, Hui"
~person:"Kushwaha, Tarun"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
5
Marketingmanagement
5
Marketing
3
Beziehungsmarketing
2
Firm performance
2
Konsumentenverhalten
2
marketing capabilities
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
B2B branding
1
Brand image
1
Brand management
1
Brand orientation
1
Business-to-business marketing
1
Communication
1
Decision
1
Distribution channel
1
Einzelhandel
1
Entscheidung
1
International marketing
1
Internationales Marketing
1
KMU
1
Kommunikation
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
National culture
1
Nationalkultur
1
Retail trade
1
SME
1
Shareholder Value
1
Shareholder value
1
Supplier relationship management
1
USA
1
United States
1
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Anees-ur-Rehman, Muhammad
Feng, Hui
Kushwaha, Tarun
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Verhoef, Peter C.
3
Bae, Mikyeung
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Grewal, Rajdeep
2
Merrilees, Bill
2
Nuryakin
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Siahtiri, Vida
2
Venkatesan, Rajkumar
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
Akaka, Melissa Archpru
1
Al-Afeef, Mohammad Abdel Mohsen
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Al-Eitan, Ghaith N.
1
Al-Homaidi, Eissa A.
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Al-Rawashdeh, Hani Ali Aref
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AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
Alexandre, Maria T.
1
Alhamami, Ahmed Abdullah
1
Alhawamdeh, Hamzeh
1
Alhouti, Sarah
1
Ali, Sadaqat
1
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
3
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
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