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isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Market entry"
~subject:"Marketingmanagement"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Emerging economies
Market entry
Marketingmanagement
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
6
USA
4
United States
4
Konsumentenverhalten
3
Marketing
2
1997-2005
1
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Communication
1
Competitive advantage
1
Decision
1
Distribution channel
1
Entscheidung
1
Fachzeitschrift
1
Firm performance
1
Journal
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Kommunikation
1
Market integration
1
Marketing theory
1
Marketingtheorie
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Marktintegration
1
Nachhaltigkeit
1
National culture
1
Nationalkultur
1
Sustainability
1
Theorie
1
Theory
1
Vertriebsweg
1
Werbewirkung
1
Werbung
1
Wettbewerbsvorteil
1
consumer financial decision making
1
cross-buy
1
cross-sell
1
customer relationship management
1
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Kumar, V.
Gilmore, Audrey
7
O'Cass, Aron
6
Palmatier, Robert W.
5
Brettel, Malte
4
Homburg, Christian
4
Hruschka, Harald
4
Morgan, Neil A.
4
Sahi, Gurjeet Kaur
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Engelen, Andreas
3
Grewal, Rajdeep
3
Gupta, Mahesh Chander
3
Herrmann, Andreas
3
Hulland, John
3
Humphreys, Ashlee
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Sheth, Jagdish N.
3
Simmons, Geoff
3
Verhoef, Peter C.
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Aspara, Jaakko
2
Bae, Mikyeung
2
Baron, Steve
2
Bauer, Hans H.
2
Butler, Timothy D.
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Feng, Hui
2
Gao, Yuhui
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Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Review of marketing research
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
Saved in:
4
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
5
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
6
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
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