//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"O'Cass, Aron"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Emerging economies"
~subject:"Market entry"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Resource-based view"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
Emerging economies
Market entry
Markteintritt
Relationship marketing
Resource-based view
Unternehmenserfolg
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
2
Business start-up
2
Entrepreneurship
2
Entrepreneurship approach
2
Firm performance
2
Ressourcenorientierter Ansatz
2
Unternehmensgründung
2
market orientation
2
Australia
1
Australien
1
B-to-B-Marketing
1
Business-to-business marketing
1
Cambodia
1
Competitive advantage
1
Contingency theory
1
Customer satisfaction
1
Erfolgsfaktor
1
Industrie
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Iran
1
KMU
1
Kambodscha
1
Kontingenztheorie
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Manufacturing industries
1
Markenführung
1
Marketing
1
Middle East
1
Mittlerer Osten
1
New product development
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
O'Cass, Aron
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
3
Sheth, Jagdish N.
3
Verhoef, Peter C.
3
Areni, Charles Scott
2
Bae, Mikyeung
2
Butler, Timothy D.
2
Coffie, Stanley
2
Crick, James M.
2
Feng, Hui
2
Grewal, Rajdeep
2
Hawkins, Matthew A.
2
Herrmann, Andreas
2
Huber, Frank
2
Joshi, Sharad L.
2
Kushwaha, Tarun
2
Li, Julie Juan
2
Merrilees, Bill
2
Nuryakin
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Sahi, Gurjeet Kaur
2
Sarkees, Matthew
2
Sheinin, Daniel A.
2
Siahtiri, Vida
2
Sok, Phyra
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Zhou, Kevin Zheng
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Abid, Aman
1
Affonso, Felipe M.
1
Ahi, Ali
1
Ahmed, Salma
1
Ailawadi, Kusum L.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Cogent business & management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Journal of business research : JBR
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
2
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
3
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->