Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
Aron O'Cass and Phyra Sok
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Cass, Aron ; Sok, Phyra |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 4, p. 345-363
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| Subject: | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Kontingenztheorie | Contingency theory | Wettbewerbsvorteil | Competitive advantage | Industrie | Manufacturing industries | Kambodscha | Cambodia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577753