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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Firm performance
Marketing management
393
Marketingmanagement
393
Konsumentenverhalten
67
Beziehungsmarketing
53
Relationship marketing
53
Markenführung
48
Marketing
48
Unternehmenserfolg
46
Internet marketing
30
Online-Marketing
30
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30
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29
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29
market orientation
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Kumar, V.
4
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Feng, Hui
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2
Hulland, John
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Kushwaha, Tarun
2
Melanthiou, Yioula
2
Merrilees, Bill
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Ngo, Liem Viet
2
O'Cass, Aron
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2
Rahman, Kaleel
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Aghakhani, H.
1
Ailawadi, Kusum L.
1
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1
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1
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Bao, Yeqing
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Benavente H., José Miguel
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Biehal, Gabriel
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Journal of strategic marketing
International journal of advertising : the review of marketing communications
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of promotion management : JPM
Journal of business research : JBR
138
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
Journal of marketing communications
44
European journal of marketing : EJM
41
Journal of marketing management : MM
36
The journal of business & industrial marketing
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
33
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
28
Cogent business & management
28
International marketing review
25
Marketing intelligence & planning
25
Springer eBook Collection
22
Journal of retailing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
20
Psychology & marketing
20
Business horizons
18
The journal of consumer marketing
18
The marketing review
18
Journal of marketing theory and practice
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of retail & distribution management
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International review on public and non-profit marketing
13
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ECONIS (ZBW)
134
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
3
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
4
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
8
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
9
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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