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isPartOf:"Journal of strategic marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
410
Marketingmanagement
410
Konsumentenverhalten
74
Beziehungsmarketing
58
Relationship marketing
58
Firm performance
54
Marketing
48
Markenführung
42
USA
38
United States
38
International marketing
31
Internationales Marketing
31
Strategic management
31
Strategisches Management
31
market orientation
30
Innovation
29
Theorie
27
Theory
27
KMU
25
SME
25
Competitive advantage
24
Internet marketing
24
Online-Marketing
24
Wettbewerbsvorteil
24
Brand image
23
Markenimage
23
marketing strategy
20
Emerging economies
19
Schwellenländer
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Innovation management
17
Innovationsmanagement
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Hotel industry
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15
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Kumar, V.
4
Morgan, Neil A.
4
Areni, Charles Scott
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
2
Hulland, John
2
Kushwaha, Tarun
2
Merrilees, Bill
2
Ngo, Liem Viet
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O'Cass, Aron
2
Palmatier, Robert W.
2
Rahman, Kaleel
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahn, Jiseon
1
Ailawadi, Kusum L.
1
Albaum, Gerald
1
Alcántara-Pilar, Juan Miguel
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Allan, Jeffrey
1
Anees-ur-Rehman, Muhammad
1
Argo, Jennifer J.
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Armenakyan, Anahit
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Arrivé, Sandra
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Ashill, Nicholas
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Ashwin, Marie
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Back, Ki-Joon
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Bailey, Ainsworth Anthony
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Banerjee, Shubhomoy
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Bang, Vasant V.
1
Bao, Yeqing
1
Barber, Nelson
1
Barone, Michael J.
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Barrio-García, Salvador del
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Journal of strategic marketing
International journal of hospitality management
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The journal of consumer marketing
Journal of business research : JBR
141
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
Journal of marketing communications
44
European journal of marketing : EJM
41
Journal of marketing management : MM
36
The journal of business & industrial marketing
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
33
SpringerLink / Bücher
31
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
International marketing review
25
Marketing intelligence & planning
25
Springer eBook Collection
22
Journal of retailing
21
Psychology & marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
20
Business horizons
18
The marketing review
18
Journal of marketing theory and practice
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International journal of advertising : the review of marketing communications
13
International review on public and non-profit marketing
13
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ECONIS (ZBW)
147
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1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
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