Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Year of publication: |
2023
|
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Authors: | Sung, Kyongsik ; Lee, Seoki |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 108.2023, p. 1-10
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Subject: | Corporate social responsibility (CSR) interactivity | Customer brand co-creation behavior | Brand sincerity | Self-efficacy | Emotional brand attachment | Service- Dominant logic | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Markenimage | Brand image | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Markenartikel | Brand | Emotion |
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