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isPartOf:"Journal of strategic marketing"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Marketing management
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2
1997-2005
1
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Kumar, V.
Kushwaha, Tarun
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Thomas, Sujo
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Affonso, Felipe M.
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Arasu Balasubramaniam, Senthil
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Journal of strategic marketing
International review on public and non-profit marketing
Journal of business economics : JBE
Journal of marketing
Journal of the Academy of Marketing Science
2
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
2
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
3
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
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