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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~isPartOf:"The marketing review"
~person:"Benavente H., José Miguel"
~person:"O'Cass, Aron"
~subject:"Consumer behaviour"
~subject:"Firm performance"
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Consumer behaviour
Firm performance
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
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2
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2
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Benavente H., José Miguel
O'Cass, Aron
Kumar, V.
4
Morgan, Neil A.
3
Coffie, Stanley
2
Feng, Hui
2
Gupta, Mahesh Chander
2
Hulland, John
2
Kushwaha, Tarun
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Melewar, T. C.
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Merrilees, Bill
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Ngo, Liem Viet
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Venkatesan, Rajkumar
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Verhoef, Peter C.
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1
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1
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1
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1
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1
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1
Armenakyan, Anahit
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1
Ashwin, Marie
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Baker, William
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Broderick, Amanda J.
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
The marketing review
European journal of marketing : EJM
3
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
The journal of business & industrial marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
3
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1
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
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