The growth of private label brands : a worldwide phenomenon?
Year of publication: |
2015
|
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Authors: | Cuneo, Andres ; Milberg, Sandra J. ; Benavente H., José Miguel ; Palacios-Fenech, Javier |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 1, p. 72-90
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Subject: | private label brands | store brands | brand competition | country-level factors | market structure | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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