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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Innovation"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Firm performance
Innovation
Marketing management
346
Marketingmanagement
346
Beziehungsmarketing
49
Relationship marketing
49
Konsumentenverhalten
46
Unternehmenserfolg
45
Marketing
41
Brand management
31
Markenführung
31
International marketing
29
Internationales Marketing
29
Strategic management
28
Strategisches Management
28
market orientation
28
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27
United States
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Theorie
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Theory
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KMU
23
SME
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19
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marketing strategy
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Emerging economies
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Internet marketing
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Supplier relationship management
15
Innovation management
14
Innovationsmanagement
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Kumar, V.
4
Morgan, Neil A.
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O'Cass, Aron
3
Verhoef, Peter C.
3
Coffie, Stanley
2
Feng, Hui
2
Gilmore, Audrey
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Hulland, John
2
Kushwaha, Tarun
2
Leenders, Mark A. A. M.
2
Merrilees, Bill
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Ngo, Liem Viet
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O'Dwyer, Michele
2
Palmatier, Robert W.
2
Venkatesan, Rajkumar
2
Zhou, Kevin Zheng
2
Affonso, Felipe M.
1
Agnihotri, Arpita
1
Ahmadi, Hormoz
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Ali, Sadaqat
1
Armenakyan, Anahit
1
Ashill, Nicholas
1
Ashwin, Marie
1
Aspara, Jaakko
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Baker, William
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Balachander, Subramanian
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Bang, Vasant V.
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Bao, Yeqing
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Benavente H., José Miguel
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1
Brettel, Malte
1
Bridson, Kerrie Christine
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Butt, Muhammad Mohsin
1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing
Journal of business research : JBR
142
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of retailing and consumer services
51
The journal of business & industrial marketing
44
Journal of marketing communications
39
European journal of marketing : EJM
35
Journal of the Academy of Marketing Science
32
Journal of marketing management : MM
31
Cogent business & management
29
The journal of product & brand management
28
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
SpringerLink / Bücher
26
Marketing intelligence & planning
25
The journal of brand management : an international journal
24
International marketing review
23
Journal of retailing
20
Psychology & marketing
20
The journal of consumer marketing
20
Journal of Islamic marketing : JIMA
19
Springer eBook Collection
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The marketing review
17
Business horizons
16
International journal of internet marketing and advertising : IJIMA
16
International journal of retail & distribution management
15
International journal of technology marketing : IJTMkt
15
Marketing letters : a journal of research in marketing
15
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of marketing theory and practice
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of advertising : the review of marketing communications
13
International journal of innovation management
13
Marketing : ZFP ; journal of research and management
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
12
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ECONIS (ZBW)
110
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
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