Identity relevant possessions
Matthew A. Hawkins and Alexandra S. Rome
| Year of publication: |
2021
|
|---|---|
| Authors: | Hawkins, Matthew A. ; Rome, Alexandra |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 3, p. 206-226
|
| Subject: | consumer research | consumer-possession relationships | identity | positioning strategy | Possessions | videography | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Marketingmanagement | Marketing management | Marktforschung | Market research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1657170 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515819