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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~person:"Anees-ur-Rehman, Muhammad"
~person:"Bao, Yeqing"
~person:"Kushwaha, Tarun"
~subject:"Consumer behaviour"
~subject:"Markteintritt"
~subject:"Relationship marketing"
~subject:"Unternehmenserfolg"
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Consumer behaviour
Markteintritt
Relationship marketing
Unternehmenserfolg
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
2
Konsumentenverhalten
2
market orientation
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Advertising
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Brand image
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Business-to-business marketing
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Communication
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KMU
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Anees-ur-Rehman, Muhammad
Bao, Yeqing
Kushwaha, Tarun
Kumar, V.
4
Morgan, Neil A.
4
Palmatier, Robert W.
4
Hulland, John
3
Ngo, Liem Viet
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O'Cass, Aron
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Verhoef, Peter C.
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Coffie, Stanley
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Feng, Hui
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Siahtiri, Vida
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Abid, Aman
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Ahi, Ali
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Journal of small business and enterprise development
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ECONIS (ZBW)
4
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1
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
2
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
3
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Saved in:
4
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
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