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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingkonzeption"
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Brand management
Consumer behaviour
Unternehmenserfolg
Marketing management
385
Marketingmanagement
385
Konsumentenverhalten
61
Beziehungsmarketing
51
Relationship marketing
51
Firm performance
49
Marketing
46
Markenführung
37
USA
34
United States
34
Strategic management
30
Strategisches Management
30
market orientation
30
International marketing
29
Internationales Marketing
29
Theorie
27
Theory
27
Innovation
26
Competitive advantage
25
Wettbewerbsvorteil
25
KMU
24
SME
24
Brand image
22
Markenimage
22
Internet marketing
21
Online-Marketing
21
marketing strategy
20
Emerging economies
19
Schwellenländer
19
Lieferantenmanagement
16
Supplier relationship management
16
Innovation management
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Innovationsmanagement
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Market entry
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Markteintritt
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Article
127
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Kumar, V.
4
Morgan, Neil A.
4
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2
Butler, Timothy D.
2
Coffie, Stanley
2
Feng, Hui
2
Hawkins, Matthew A.
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Hulland, John
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Kushwaha, Tarun
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Merrilees, Bill
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Ngo, Liem Viet
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O'Cass, Aron
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Rahman, Kaleel
2
Rego, Lopo L.
2
Sheinin, Daniel A.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Alexandre, Maria T.
1
Alhouti, Sarah
1
Ali, Sadaqat
1
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1
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1
Bao, Yeqing
1
Barone, Michael J.
1
Benavente H., José Miguel
1
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1
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Journal of strategic marketing
Journal of business economics : JBE
Journal of international marketing
Journal of marketing theory and practice
Journal of marketing
Journal of business research : JBR
141
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of retailing and consumer services
56
The journal of brand management : an international journal
51
Journal of marketing communications
44
European journal of marketing : EJM
41
Journal of marketing management : MM
36
Journal of the Academy of Marketing Science
36
The journal of business & industrial marketing
36
The journal of product & brand management
36
SpringerLink / Bücher
31
Marketing intelligence & planning
30
Cogent business & management
29
Asia Pacific journal of marketing and logistics
28
International marketing review
25
Springer eBook Collection
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of retailing
21
Psychology & marketing
21
Journal of Islamic marketing : JIMA
20
Business horizons
18
The journal of consumer marketing
18
The marketing review
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of hospitality management
16
International journal of internet marketing and advertising : IJIMA
16
International journal of wine business research : IJWBR
15
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Gabler Edition Wissenschaft
14
International journal of advertising : the review of marketing communications
14
International journal of retail & distribution management
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International business review : the official journal of the European International Business Academy
13
International review on public and non-profit marketing
13
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ECONIS (ZBW)
130
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31
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
32
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
33
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
34
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
35
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
36
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
37
Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen
;
Shams, Farshid
;
Pérez, Andrea
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
Saved in:
38
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur
;
Gupta, Mahesh Chander
;
Lonial, …
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Saved in:
39
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
40
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
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