//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Relationship marketing
Marketing management
328
Marketingmanagement
328
Consumer behaviour
69
Konsumentenverhalten
69
Beziehungsmarketing
66
Firm performance
49
Unternehmenserfolg
49
Brand management
45
Markenführung
45
Strategic management
33
Strategisches Management
33
Innovation
31
market orientation
31
B-to-B-Marketing
30
Business-to-business marketing
30
International marketing
30
Internationales Marketing
30
Lieferantenmanagement
29
Supplier relationship management
29
Competitive advantage
25
KMU
25
SME
25
Wettbewerbsvorteil
25
Internet marketing
22
Online-Marketing
22
Distribution channel
20
Einzelhandel
20
Emerging economies
20
Retail trade
20
Schwellenländer
20
Vertriebsweg
20
industrial marketing
19
New product development
18
Produktentwicklung
18
Brand
17
Innovation management
17
Innovationsmanagement
17
Markenartikel
17
more ...
less ...
Online availability
All
Undetermined
69
Free
2
Type of publication
All
Article
96
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
97
Author
All
O'Cass, Aron
3
Palmatier, Robert W.
3
Gilmore, Audrey
2
Helm, Roland
2
Krinner, Stephanie
2
Li, Xiaoling
2
Lim, Weng Marc
2
Ngo, Liem Viet
2
Ozuem, Wilson
2
Sahi, Gurjeet Kaur
2
Siahtiri, Vida
2
Thaichon, Paramaporn
2
Yoganathan, Dhanushanthini
2
Abdo, Said Shabban
1
Abid, Aman
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akaka, Melissa Archpru
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Anees-ur-Rehman, Muhammad
1
Anselmsson, Johan
1
Asseraf, Yoel
1
Ayoubi, Rami M.
1
Azemi, Yllka
1
Baber, Ruturaj
1
Babu, Mujahid Mohiuddin
1
Baker, William
1
Banerjee, Shubhomoy
1
Barann, Benjamin
1
Baumann, Chris
1
Beck, Joshua T.
1
Becker, Jörg
1
Bhattacharya, Abhi
1
Bin, Liu
1
Blackson, Charles
1
Bodla, Bhag Singh
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business-to-business marketing
Journal of international marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of business research : JBR
94
SpringerLink / Bücher
79
The journal of business & industrial marketing
40
European journal of marketing : EJM
37
Europäische Hochschulschriften / 5
35
Lehrbuch
34
Journal of marketing management : MM
31
Journal of marketing
27
Journal of the Academy of Marketing Science
26
Business horizons
24
Springer eBook Collection
24
Gabler Edition Wissenschaft
22
Marketing intelligence & planning
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing communications
20
Springer eBook Collection / Business and Economics
20
AMS review : official publication of the Academy of Marketing Science
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
Journal of Islamic marketing : JIMA
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Cogent business & management
15
Marketing theory
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
McGraw-Hill/Irwin series in marketing
13
International journal of islamic marketing and branding
12
Journal of research in marketing and entrepreneurship : JRME
12
Schriften zu Marketing und Management
12
The journal of product & brand management
12
European research studies
11
Hamburger Schriften zur Marketingforschung
11
International journal of electronic customer relationship management : IJECRM
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of retailing
11
Marketing letters : a journal of research in marketing
11
The marketing review
11
Asia Pacific journal of marketing and logistics
10
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
4
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
5
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
8
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
9
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
10
Marketing and bankruptcy risk : the role of marketing capabilities
Bhattacharya, Abhi
;
Sardashti, Hanieh
;
Faramarzi, Ashkan
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1454-1468
Persistent link: https://www.econbiz.de/10014553102
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->