Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Gomaa Agag, Yasser Moustafa Shehawy, Ahmed Almoraish, Riyad Eid, Houyem Chaib Lababdi, Thouraya Gherissi Labben, Said Shabban Abdo
| Year of publication: |
2024
|
|---|---|
| Authors: | Agag, Gomaa ; Shehawy, Yasser Moustafa ; Almoraish, Ahmed ; Eid, Riyad ; Chaib Lababdi, Houyem ; Labben, Thouraya Gherissi ; Abdo, Said Shabban |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103663, p. 1-14
|
| Subject: | Customer agility | Customer satisfaction | Data-driven culture | Market turbulence | Marketing analytics use | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Marktforschung | Market research |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462263