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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international marketing"
~subject:"Relationship marketing"
~subject:"SME"
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Search: subject_exact:"Marketingkonzeption"
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Relationship marketing
SME
Marketing management
219
Marketingmanagement
219
Firm performance
39
Unternehmenserfolg
39
Beziehungsmarketing
34
market orientation
28
International marketing
27
Internationales Marketing
27
Strategic management
26
Strategisches Management
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Marketing
25
Brand management
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24
Markenführung
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Konsumentenverhalten
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Competitive advantage
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Emerging economies
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Innovationsmanagement
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marketing strategy
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Brand image
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Lieferantenmanagement
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Gilmore, Audrey
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Palmatier, Robert W.
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Carson, David
2
Ngo, Liem Viet
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O'Cass, Aron
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Sahi, Gurjeet Kaur
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1
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1
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1
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Bordonaba-Juste, M. Victoria
1
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1
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1
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1
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1
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Journal of strategic marketing
Journal of international marketing
Journal of business research : JBR
66
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
35
Journal of retailing and consumer services
24
SpringerLink / Bücher
24
European journal of marketing : EJM
22
Cogent business & management
20
Marketing intelligence & planning
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Europäische Hochschulschriften / 5
14
Journal of research in marketing and entrepreneurship
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
12
Journal of marketing management : MM
12
The marketing review
12
Journal of retailing
11
The journal of product & brand management
11
The service industries journal
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
The journal of brand management : an international journal
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of small business and enterprise development
9
Asia Pacific journal of marketing and logistics
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of economic perspectives : IJEP
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
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ECONIS (ZBW)
54
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
4
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
5
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
9
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
10
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
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