The moderating effect of brand orientation on inter-firm market orientation and performance
Kayhan Tajeddini and Vanessa Ratten
| Year of publication: |
2020
|
|---|---|
| Authors: | Tajeddini, Kayhan ; Ratten, Vanessa |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 3, p. 194-224
|
| Subject: | brand orientation | inter-firm market orientation | international firms | SMEs | Switzerland | Marketingmanagement | Marketing management | KMU | SME | Schweiz | Unternehmenserfolg | Firm performance | Markenführung | Brand management | Spanien | Spain | Unternehmenskooperation | Inter-firm cooperation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1293138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202805