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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Brand image"
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green marketing
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Journal of strategic marketing
Journal of marketing communications
Business strategy and the environment
6
Cogent business & management
4
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JBE
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Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Management decision : MD
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The journal of brand management : an international journal
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The service industries journal
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Total quality management & business excellence
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Asian Journal of Management Science and Applications
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Australasian marketing journal
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
DLSU business & economics review
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Driving green consumerism through strategic sustainability marketing
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EuroMed journal of management
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European journal of innovation management
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Global business and finance review
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Global journal of business research : GJBR
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Green advertising and the reluctant consumer
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Green consumerism : perspectives, sustainability, and behavior
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Green marketing and environmental responsibility in modern corporations
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IIMS journal of management science
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence : IJBEX
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International journal of business innovation and research
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International journal of consumer studies
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International journal of emerging markets
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International journal of green economics : IJGE
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1
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
4
Marketing eco-fashion : the influence of brand name and message explicitness
Yan, Ruoh-nan
;
Hyllegard, Karen H.
;
Blaisi, LaVon F.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009532000
Saved in:
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