The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Year of publication: |
2022
|
---|---|
Authors: | Lee, Jinhee ; Cho, Moonhee |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 6, p. 617-636
|
Subject: | Green advertising | image valence | issue involvement | message framing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Öko-Marketing | Green marketing | Prospect Theory | Prospect theory | Markenimage | Brand image |
-
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei, (2015)
-
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C., (2014)
-
Bang Nguyen Viet, (2023)
- More ...
-
The effects of consumers' media exposure, attention, and credibility on pro-environmental behaviors
Lee, Jinhee, (2020)
-
What are the predictors of nonprofit association members' supportive behaviors?
Ki, Eyun‐Jung, (2020)
-
“I thought they’d do more” : conflicting expectations of crowdfunding communication
Levenshus, Abbey B., (2019)
- More ...