//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Johnson, Lester W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market entry
3
Marketing management
3
Marketingmanagement
3
Markteintritt
3
Theorie
2
Theory
2
Competitive advantage
1
Consumer behaviour
1
Konsumentenverhalten
1
Late entrant
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Wettbewerbsvorteil
1
competitive signalling
1
double jeopardy
1
late entrants
1
marketing mix
1
marketing mix strategies
1
order of entry
1
order of entry effect
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Johnson, Lester W.
O'Cass, Aron
8
Gilmore, Audrey
7
Dibb, Sally
4
Hunt, Shelby D.
4
Mattsson, Jan
4
Ngo, Liem Viet
4
Sahi, Gurjeet Kaur
4
Varadarajan, Rajan
4
Gupta, Mahesh Chander
3
Kreutzer, Ralf T.
3
Lane, Nikala
3
Mavondo, Felix T.
3
Modi, Pratik
3
Morgan, Robert
3
O'Dwyer, Michele
3
Polonsky, Michael J.
3
Ramaseshan, B.
3
Ryals, Lynette
3
Simmons, Geoff
3
Tadajewski, Mark
3
Weinstein, Art
3
Wilkie, Dean C. H.
3
Wright, Sheila
3
Aitken, Robert
2
Areni, Charles Scott
2
Aspara, Jaakko
2
Baron, Steve
2
Baxter, Ian
2
Brettel, Malte
2
Butler, Patrick
2
Carson, David
2
Coffie, Stanley
2
Collins, Neil
2
Cravens, David W.
2
Crick, James M.
2
D'Souza, Clare M.
2
Doherty, Anne Marie
2
Engelen, Andreas
2
Gao, Yuhui
2
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of marketing management : MM
Springer eBook Collection / Business and Economics
European journal of marketing : EJM
1
Handbook of research on customer engagement
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The existence of double jeopardy within the order of entry effect
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 334-341
Persistent link: https://www.econbiz.de/10011871392
Saved in:
2
Overcoming late entry : the importance of entry position, inferences and market leadership
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 409-429
Persistent link: https://www.econbiz.de/10010512562
Saved in:
3
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->